Best Apple Smartwatch Deals - Top 10 in January 2026

Last Update: 31. January 2026
1
Best Choice
9.9
Apple
TODAY 18% OFF!
£399.00 (18% DISCOUNT!)

  • HYPERTENSION NOTIFICATIONS — Apple Watch Series 11 can spot signs of chronic high blood pressure and notify you of possible hypertension.
  • KNOW YOUR SLEEP SCORE — Sleep score provides an easy way to help track and understand the quality of your sleep, so you can make it more restorative.
  • EVEN MORE HEALTH INSIGHTS — Take an ECG anytime. Get notifications for a high and low heart rate, an irregular rhythm and possible sleep apnoea. View overnight health metrics with the Vitals app and take readings of your blood oxygen.
  • STUNNING DESIGN — Thin and lightweight, Series 11 is comfortable to wear round the clock — while exercising and even when you’re sleeping, so it can help track your key metrics.
  • A POWERFUL FITNESS PARTNER — With advanced metrics for all your workouts, plus features like Pacer, Heart Rate Zones, training load, Workout Buddy powered by Apple Intelligence from your nearby iPhone, and more. Apple Watch Series 11 also comes with three months of Apple Fitness+ free.
  • BIG BOOST IN BATTERY LIFE — With up to 24 hours of normal use. And fast charge for up to 8 hours of normal use in just 15 minutes.
  • BUILT TO LAST — With a super-durable glass display that’s 2x more scratch resistant than Series 10. Series 11 also has a water resistance rating of 50m and is IP6X dust resistant.
  • SAFETY FEATURES — Series 11 can detect a hard fall or serious car crash, automatically help connect you with emergency services and notify your emergency contacts. Check In can automatically notify a loved one when you’ve arrived at your destination.
  • STAY CONNECTED — Send a text, take a call, listen to music, use Siri and get notifications. Apple Watch Series 11 (GPS) works with your iPhone or Wi-Fi to keep you connected.
Colour Brand Weight
Black/Jet Black Apple -
£32900
RRP: £399.00 -18%
Amazon
Show Deal
2
Best Value
9.9
Apple
TODAY 19% OFF!
£369.00 (19% DISCOUNT!)

  • HYPERTENSION NOTIFICATIONS — Apple Watch Series 11 can spot signs of chronic high blood pressure and notify you of possible hypertension.
  • KNOW YOUR SLEEP SCORE — Sleep score provides an easy way to help track and understand the quality of your sleep, so you can make it more restorative.
  • EVEN MORE HEALTH INSIGHTS — Take an ECG anytime. Get notifications for a high and low heart rate, an irregular rhythm and possible sleep apnoea. View overnight health metrics with the Vitals app and take readings of your blood oxygen.
  • STUNNING DESIGN — Thin and lightweight, Series 11 is comfortable to wear round the clock — while exercising and even when you’re sleeping, so it can help track your key metrics.
  • A POWERFUL FITNESS PARTNER — With advanced metrics for all your workouts, plus features like Pacer, Heart Rate Zones, training load, Workout Buddy powered by Apple Intelligence from your nearby iPhone, and more. Apple Watch Series 11 also comes with three months of Apple Fitness+ free.
  • BIG BOOST IN BATTERY LIFE — With up to 24 hours of normal use. And fast charge for up to 8 hours of normal use in just 15 minutes.
  • BUILT TO LAST — With a super-durable glass display that’s 2x more scratch resistant than Series 10. Series 11 also has a water resistance rating of 50m and is IP6X dust resistant.
  • SAFETY FEATURES — Series 11 can detect a hard fall or serious car crash, automatically help connect you with emergency services and notify your emergency contacts. Check In can automatically notify a loved one when you’ve arrived at your destination.
  • STAY CONNECTED — Send a text, take a call, listen to music, use Siri and get notifications. Apple Watch Series 11 (GPS) works with your iPhone or Wi-Fi to keep you connected.
Colour Brand Weight
Light Blush/Rose Gold Apple -
£29900
RRP: £369.00 -19%
Amazon
Show Deal
3
9.8
Apple
TODAY 9% OFF!
£219.00 (9% DISCOUNT!)

  • HEALTH ESSENTIALS — Temperature sensing enables richer insights in the Vitals app and retrospective ovulation estimates. You’ll also get a daily sleep score, sleep apnoea notifications, and be alerted if you have a high or low heart rate or an irregular rhythm.
  • GREAT BATTERY LIFE — Enjoy all-day, 18-hour battery life. Then charge up to twice as fast as SE 2 and get up to 8 hours of battery in just 15 minutes.
  • ALWAYS-ON DISPLAY — Now you can read the time and see the watch face without raising your wrist to wake the display.
  • A GREAT FITNESS PARTNER — Apple Watch SE 3 gives you a healthy number of ways to track your workouts. With real-time metrics and Workout Buddy powered by Apple Intelligence from your nearby iPhone, you’ll hit your goals like never before.
  • STAY CONNECTED — Send a text, take a call, listen to music and podcasts, use Siri and get notifications. Apple Watch SE 3 (GPS) works with your iPhone or Wi-Fi to keep you connected.
  • SAFETY FEATURES — SE 3 can detect a hard fall or serious car crash, automatically help connect you with emergency services and notify your emergency contacts. Check In can automatically notify a loved one when you’ve arrived at your destination.
  • APPLE WATCH FOR YOUR KIDS — Set up Apple Watch For Your Kids, even if they don’t have their own iPhone. So they can call, text and share their location.
  • YOUR WATCH, YOUR WAY — Express yourself with dozens of easily customisable faces and a wide range of straps in different colours, styles and materials.
Colour Brand Weight
Midnight Apple -
£19900
RRP: £219.00 -9%
Amazon
Show Deal
4
9.7
Apple
TODAY 9% OFF!
£219.00 (9% DISCOUNT!)

  • HEALTH ESSENTIALS — Temperature sensing enables richer insights in the Vitals app and retrospective ovulation estimates. You’ll also get a daily sleep score, sleep apnoea notifications, and be alerted if you have a high or low heart rate or an irregular rhythm.
  • GREAT BATTERY LIFE — Enjoy all-day, 18-hour battery life. Then charge up to twice as fast as SE 2 and get up to 8 hours of battery in just 15 minutes.
  • ALWAYS-ON DISPLAY — Now you can read the time and see the watch face without raising your wrist to wake the display.
  • A GREAT FITNESS PARTNER — Apple Watch SE 3 gives you a healthy number of ways to track your workouts. With real-time metrics and Workout Buddy powered by Apple Intelligence from your nearby iPhone, you’ll hit your goals like never before.
  • STAY CONNECTED — Send a text, take a call, listen to music and podcasts, use Siri and get notifications. Apple Watch SE 3 (GPS) works with your iPhone or Wi-Fi to keep you connected.
  • SAFETY FEATURES — SE 3 can detect a hard fall or serious car crash, automatically help connect you with emergency services and notify your emergency contacts. Check In can automatically notify a loved one when you’ve arrived at your destination.
  • APPLE WATCH FOR YOUR KIDS — Set up Apple Watch For Your Kids, even if they don’t have their own iPhone. So they can call, text and share their location.
  • YOUR WATCH, YOUR WAY — Express yourself with dozens of easily customisable faces and a wide range of straps in different colours, styles and materials.
Colour Brand Weight
Starlight Apple -
£19900
RRP: £219.00 -9%
Amazon
Show Deal
5
9.6
Apple
TODAY 8% OFF!
£249.00 (8% DISCOUNT!)

  • HEALTH ESSENTIALS — Temperature sensing enables richer insights in the Vitals app and retrospective ovulation estimates. You’ll also get a daily sleep score, sleep apnoea notifications, and be alerted if you have a high or low heart rate or an irregular rhythm.
  • GREAT BATTERY LIFE — Enjoy all-day, 18-hour battery life. Then charge up to twice as fast as SE 2 and get up to 8 hours of battery in just 15 minutes.
  • ALWAYS-ON DISPLAY — Now you can read the time and see the watch face without raising your wrist to wake the display.
  • A GREAT FITNESS PARTNER — Apple Watch SE 3 gives you a healthy number of ways to track your workouts. With real-time metrics and Workout Buddy powered by Apple Intelligence from your nearby iPhone, you’ll hit your goals like never before.
  • STAY CONNECTED — Send a text, take a call, listen to music and podcasts, use Siri and get notifications. Apple Watch SE 3 (GPS) works with your iPhone or Wi-Fi to keep you connected.
  • SAFETY FEATURES — SE 3 can detect a hard fall or serious car crash, automatically help connect you with emergency services and notify your emergency contacts. Check In can automatically notify a loved one when you’ve arrived at your destination.
  • APPLE WATCH FOR YOUR KIDS — Set up Apple Watch For Your Kids, even if they don’t have their own iPhone. So they can call, text and share their location.
  • YOUR WATCH, YOUR WAY — Express yourself with dozens of easily customisable faces and a wide range of straps in different colours, styles and materials.
Colour Brand Weight
Midnight Apple -
£22900
RRP: £249.00 -8%
Amazon
Show Deal
6
9.5
Apple
TODAY 18% OFF!
£399.00 (18% DISCOUNT!)

  • HYPERTENSION NOTIFICATIONS — Apple Watch Series 11 can spot signs of chronic high blood pressure and notify you of possible hypertension.
  • KNOW YOUR SLEEP SCORE — Sleep score provides an easy way to help track and understand the quality of your sleep, so you can make it more restorative.
  • EVEN MORE HEALTH INSIGHTS — Take an ECG anytime. Get notifications for a high and low heart rate, an irregular rhythm and possible sleep apnoea. View overnight health metrics with the Vitals app and take readings of your blood oxygen.
  • STUNNING DESIGN — Thin and lightweight, Series 11 is comfortable to wear round the clock — while exercising and even when you’re sleeping, so it can help track your key metrics.
  • A POWERFUL FITNESS PARTNER — With advanced metrics for all your workouts, plus features like Pacer, Heart Rate Zones, training load, Workout Buddy powered by Apple Intelligence from your nearby iPhone, and more. Apple Watch Series 11 also comes with three months of Apple Fitness+ free.
  • BIG BOOST IN BATTERY LIFE — With up to 24 hours of normal use. And fast charge for up to 8 hours of normal use in just 15 minutes.
  • BUILT TO LAST — With a super-durable glass display that’s 2x more scratch resistant than Series 10. Series 11 also has a water resistance rating of 50m and is IP6X dust resistant.
  • SAFETY FEATURES — Series 11 can detect a hard fall or serious car crash, automatically help connect you with emergency services and notify your emergency contacts. Check In can automatically notify a loved one when you’ve arrived at your destination.
  • STAY CONNECTED — Send a text, take a call, listen to music, use Siri and get notifications. Apple Watch Series 11 (GPS) works with your iPhone or Wi-Fi to keep you connected.
  • * LEGAL DISCLAIMERS — This is a summary of the main product features.
Colour Brand Weight
Black/Jet Black Apple -
£32900
RRP: £399.00 -18%
Amazon
Show Deal
7
9.4
Fitbit

  • 6+ days of battery and Water-resistant up to 50m
  • Compatible with iOS 15 or higher & Android OS 9.0 or higher
  • Built for better fitness results: Daily Readiness Score, built-in GPS and workout intensity map, Active Zone Minutes, all-day activity tracking and 24/7 heart rate, 40+ exercise modes and automatic exercise tracking
  • Tools to measure and improve sleep quality: personalized Sleep Profile, Daily Sleep Stages & Sleep Score, smart wake alarm and do not disturb mode
  • Maintaining a healthy body and mind: daily Stress Management Score, reflection logging, SpO2, health metrics dashboard, guided breathing sessions, menstrual health tracking and mindfulness content
  • Designed for fitness & beyond: on-wrist Bluetooth calls, texts, phone notifications, customizable clock faces and always-on display mode, Compatible with iOS 15 or higher & Android OS 9.0 or higher, thin, lightweight and water resistant to 50 meters, 6+ day battery & fast charge
  • Includes 6-month Premium membership for deeper insights & guidance, exclusive workouts, mindfulness sessions and more
Colour Brand Weight
Beet/Copper Rose Fitbit 60 g
£15100
Amazon
Show Deal
8
9.3
Motast
TODAY 17% OFF!
£22.97 (17% DISCOUNT!)

  • Multifunction and Intelligent Notification: This smart watch includes more practical functions, fitness trackers (Pedometer, Calories, Distance), Heart Rate Monitor, Blood Pressure Watch, 24 Modes, Sleep Monitor, Blood Oxygen Monitor, Call Notifications, SMS and APP Messages (WhatsAPP, Facebook, Messenger, Instagram...), Music and Camera Control, Brightness Adjustment, Weather Display, Sedentary Reminder, Gmail, Alarm Clock, Stopwatch, Find Watch.
  • 1.69-inch Screen and Custom wallpaper: Fitness watch is equipped with a large 1.69” TFT screen with a 240 x 280 resolution. Full touch screen smooth experience, strong and durable 2.5D glass. 4 level brightness adjustable. Activity tracker is easy to operate and is smooth and responsive. It allows you to read time and data clearly even under the glare. You can now even customize your device wallpaper via the “GloryFit” APP, build-in watch faces with more wallpapers
  • 24 Modes and All Day Activity Health Data: Smartwatch has 24 modes(walking, running, cycling, skipping, yoga, swimming, badminton, basketball, football, etc.). Smart watch makes your training more scientifically. And it can track your daily activity data like steps, activity minutes, distance, and calories. You could know well your activity in real time. Stylish and high-end fitness tracker watch is a surprise Gift for yourself, lover, family, and friends on special days
  • Heart Rate Monitor and Sleep Monitor: Motast android smart watch adopts the high-performance sensors monitor, which can accurately monitor your heart rate. Heart rate monitor watch can be used as a real-time monitor to detect your Heart Rate 24 hours a day, Always pay attention to your physical health. High-performance sensors monitor your sleep quality in real-time, which helps you know deep sleep, light sleep, wake up time data.
  • IP68 Waterproof and Compatibility: IP68 waterproof design makes you wear the android watch in any environments with no worry, such as when you washing hands, taking bath, swimming or running. This smart bracelet is compatible with smart phones that use iOS 9.0/Android 5.0 or above.There are 17 languages in the tracker watch. It only takes 1.5 hours to charge and can be used for up to 7 days.
Colour Brand Weight
A-high-level black Motast 40 g
£1899
RRP: £22.97 -17%
Amazon
Show Deal
9
9.2
Yoever
TODAY 8% OFF!
£54.59 (8% DISCOUNT!)

  • ☎️【Bluetooth Calling & Built-in Alexa】With the built-in microphone and Hi-Fi speaker, the smart watches for men /women can make/answer calls directly. The smart watch syncs SMS and messages from apps (WhatsApp, Facebook, etc.), so you won't miss any important information, whether you're exercising or driving. With Alexa built-in, you can do almost anything with your voice. Whether you want to play your favourite music, check the weather or set an alarm, Alexa is up to the challenge and leaves your hands free.
  • 💕 【Blood Oxygen & Heart Rate & Sleep Monitoring】The smart watch for women uses an advanced sensor chip and a photoelectric sensor for accurate monitoring. It provides 24-hour continuous measurement of your health indicators (SpO2, heart rate, and stress), as well as women's menstrual cycle reminders. In addition, the ladies smart watch automatically monitors your sleep status (deep sleep, light sleep, waking up) and provides a comprehensive sleep quality analysis, so better sleep starts now.
  • 🏃【100 Sports Modes & IP68 Waterproof】This fitness watch supports 100 sports modes such as walking, running, cycling, cricket, and soccer, allowing you to visually read sports data (steps, distance, calories, etc.) on the smart watch. To help you train scientifically and achieve your fitness goals, it is the best choice for fitness enthusiasts. The watch is IP68 waterproof and can be worn when swimming, washing hands, or in the rain, it is not recommended for use in hot water or seawater.
  • ⌚【1.8" Screen & Custom Watch Dials】The smart watch men/ women has a 1.8" HD touch screen, flexible touch response, and detailed image quality, bringing you a unique visual and better interactive experience. There are up to 100 watch faces for you to choose from on the "VeryFit" app, and you can also customise your watch face, which can be any photo, such as your family, pets, etc., to unleash your unique personality.
  • 🌞 【Multifunctional & Long Battery Life】With a large 300mAh battery, the smart watch for men/women will stay with you for longer, charging for 2 hours and using for 5-7 days. The smart watch has many useful features such as camera control, weather forecast, music control, alarm clock, and more surprising features for you to experience. Finally, it should be noted that the smart watch is compatible with smartphones (Android 6.0, iOS 9.0, and above).
  • ✅【Industry-leading 5-year guarantee】Yoever Smartwatch comes with an industry-leading 5-year guarantee, giving you peace of mind with every wear. We rigorously test every watch for durability, so you can trust it for the long term. If you ever need assistance, our 24/7 customer service is just a message away—offering hassle-free replacements and expert support. Your satisfaction is our priority, and we stand firmly behind the quality of every Yoever watch.
Colour Brand Weight
Black Yoever 89 g
£4999
RRP: £54.59 -8%
Amazon
Show Deal
10
9.1
Apple

  • WHY APPLE WATCH SE — All the essentials to help you be motivated and active, keep connected, track your health and stay safe. watchOS 11 brings more intelligence, personalisation and connectivity. With features like Fall Detection and enhanced workout metrics, Apple Watch SE is an incredible price.
  • STAY CONNECTED — Send a text, take a call, listen to music and podcasts, use Siri or call for help with Emergency SOS.* Apple Watch SE (GPS) works with your iPhone or Wi-Fi to keep you connected.
  • HEALTH AND SAFETY FEATURES — Get insights into your health, including notifications if you have an irregular heart rhythm* or an unusually high or low heart rate. Get help when you need it with Fall Detection, Crash Detection and Emergency SOS.* Automatically notify loved ones when you arrive at your destination with Check In.
  • SIMPLY COMPATIBLE — It works seamlessly with your Apple devices and services.* Unlock your Mac automatically. Find your devices easily. Pay and send money with Apple Pay.
  • SWIMPROOF AND FASHIONABLE — 50m water resistance.* Three finishes. And a colour-matched back case made with a production process that reduces its carbon emissions.
  • EASILY CUSTOMISABLE — With watch straps in a range of styles, materials and colours and fully customisable watch faces, you can change your watch to fit your mood or the moment.
  • A GREAT FITNESS PARTNER — The Workout app gives you a range of ways to train plus advanced metrics for more insights into your workout performance. And Apple Watch comes with three months of Apple Fitness+ free.*
  • FAMILY SETUP — Set up Apple Watch for those who don’t yet have their own iPhone, so everyone can stay connected, active, healthy and safe.*
  • CARBON NEUTRAL — Apple Watch SE (2nd generation) is carbon neutral when paired with select straps. Learn more about Apple’s commitment to the environment at apple.com/uk/2030.
  • * LEGAL DISCLAIMERS — This is a summary of the main product features. See below to learn more.
Colour Brand Weight
Starlight (2024) Apple 123 g
£19900
Amazon
Show Deal

* the possibly used term "best" etc. refers only to our possibly subjective personal opinion.
** "Free Delivery" means that this is possible under the given conditions at the time of data retrieval from the relevant provider, but cannot be guaranteed. It is technically not possible to provide information in real-time. The shipping costs may vary under certain circumstances (different provider, place of delivery, etc.). The shipping costs shown in the further ordering process apply.

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Disclaimer:
1. The prices shown may have risen since the time we last updated them.
2. The actual price of the product on the seller’s site at the time of purchase will govern the sale.
3. It is not technically possible for the prices displayed above to be updated in real-time. 

More information and FAQs about the featured Apple Smartwatch in this comparison:


General information you should know about Apple Smartwatch:


The Apple Smartwatch, also known as the Apple Watch, is a revolutionary wearable device designed by Apple Inc. It offers a wide range of features and functionalities that make it an essential companion for technology enthusiasts and health-conscious individuals. In this text, we will explore the general information about the Apple Smartwatch, highlighting its unique qualities and advantages. We will also provide a brief product comparison, outlining why the Apple Smartwatch is the ultimate choice for a smartwatch user. By the end, you will be convinced why you should consider purchasing an Apple Smartwatch.

The Apple Smartwatch combines style and sophistication with cutting-edge technology. Its sleek and modern design appeals to both fashion-conscious individuals and tech-savvy users. The device is available in various models, each offering distinct features and materials, such as aluminum, stainless steel, and titanium. Whether you prefer a sporty look or a more elegant style, there is an Apple Smartwatch for everyone.

One of the standout features of the Apple Smartwatch is its compatibility with other Apple devices. It seamlessly integrates with iPhones, iPads, and Macs, allowing you to receive notifications, send messages, and make calls directly from your wrist. This interconnectivity creates a seamless user experience and ensures that you never miss an important update or communication.

The Apple Smartwatch is not just a fashion accessory; it is a powerful health and fitness tool. With its built-in heart rate monitor, GPS tracking, and various workout apps, it enables you to track your fitness goals and monitor your progress with ease. Whether you're a professional athlete or someone who wants to stay active, the Apple Smartwatch provides personalized activity tracking and coaching to help you achieve your fitness objectives.

In terms of functionality, the Apple Smartwatch is exceptionally versatile. It allows you to access a wide range of apps directly from your wrist, including social media, music streaming, and productivity tools. Additionally, it offers features such as Apple Pay, which allows you to make secure payments without reaching for your wallet. The device's voice assistant, Siri, further enhances usability by enabling voice commands and answering queries on the go.

When comparing the Apple Smartwatch to its competitors, it becomes evident why it is the top choice. Its integration with the Apple ecosystem is unmatched, making it a seamless extension of your other Apple devices. The wide variety of apps and customizable watch faces offer a truly personalized experience. The device's focus on health and fitness tracking sets it apart from other smartwatches on the market. Finally, the Apple Smartwatch's design and build quality ensure that you are wearing a premium device that will stand the test of time.

In conclusion, the Apple Smartwatch is more than just a timepiece; it is a powerful and versatile companion that enhances your daily life. From its seamless integration with other Apple devices to its extensive health and fitness features, it offers a truly remarkable user experience. When considering a smartwatch purchase, the Apple Smartwatch should be at the top of your list. Stay connected, stay active, and elevate your style with the Apple Smartwatch.